Phnom Penh: Mr. Huot Hak, Minister of Tourism, highlighted that promoting domestic tourism is considered an important pillar in sustaining and strengthening the resilience of Cambodia’s tourism sector through the implementation of the “Visit Cambodia in the Green Season” campaign and in line with the tourism mottos “Love the Nation, Know the Land” and “Tourism Connects the Land”.
The statement by Mr. Huot Hak, Minister of Tourism, was made during the opening ceremony of the seminar to disseminate the results of the end-of-term evaluation report of the implementation of the updated tourism development plan for the capital and provinces for the years 2021-2025 and the ceremony to officially launch the guidelines on “Preparing tourism development plans for the capital and provinces and evaluating achievements”, which is an important document for strengthening the effectiveness of planning, monitoring, supervision, evaluation and summarizing the achievements of past work implementation as well as a solid basis for preparing strategic directions and tourism development plans for the next phase, with efficiency, consistency and sustainability, on July 2, 2026, at the Office of the Ministry of Tourism.
Speaking at the ceremony, Minister Huot Hak emphasized that today’s important achievements are the fruits of efforts in a spirit of solidarity and close cooperation between the Ministry of Tourism and sub-national administrations. Through today’s workshop, Mr. Huot Hak also noted and highly appreciated the efforts and strong-willed leadership of the provincial governors, especially the deputy provincial governors in charge of tourism and the provincial tourism departments as the general staff, who have worked together to carry out their work proactively, actively, and interactively to ensure high efficiency and effectiveness.
On that occasion, the Minister also issued important recommendations to the capital and provincial administrations and all tourism departments to continue to pay attention to implementing the guidelines on preparing capital and provincial tourism development plans with a high sense of responsibility, strengthen the promotion of their tourism destinations broadly, define the branding of the capital and provinces, create storytelling about tourism destinations, and identify provincial and regional signature dishes.
At the same time, the Minister also announced the organization of the “Outstanding Tourism Department” competition movement in the implementation of the 2026-2030 Tourism Development Plan.
Furthermore, the Minister called on all relevant parties to continue to strengthen close cooperation and participate in the effective implementation of these guidelines to translate into concrete actions and results, aiming to develop tourism destinations across the country to be more quality, competitive, environmentally friendly and sustainable.
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