Phnom Penh: Mr. Huot Hak, Minister of Tourism, encouraged the continued development of digital tourism applications to be more efficient and user-friendly, and requested the Chinese company X Capital Investment Co., Ltd. to continue to publicize the actual situation in Cambodia.
This encouragement was made during a meeting between Mr. Huot Hak, Minister of Tourism, and Mr. Tong David, CEO of X Capital Investment Co., Ltd. and Honorary President of the Association for Promoting Cambodian-Chinese Friendship Cooperation on July 6, 2026 at the Ministry of Tourism.
During the above meeting, the two sides discussed the progress of cooperation in promoting Cambodian tourism, developing digital tourism, and promoting X Capital Investment’s priority projects, as well as exchanging in-depth views. On the mechanism to promote the promotion of Cambodian tourism destinations, attracting Chinese tourists and investors to Cambodia.
During this meeting, Mr. Tong David reported on the results of the work of X Capital Investment Co., Ltd. and associations on participating in promoting Cambodia’s tourism potential, especially the implementation of projects related to digital tourism, which is a priority project of X Capital Investment Company in supporting the development of Cambodia’s tourism sector through 3 major projects, including organizing a Cambodian promotion exhibition in China (Angkor Smile Exhibition), establishing a Cambodian national shop in China (Cambodia National Shop), and developing the Angkor App mobile application to provide information and services to tourists with the aim of promoting the Angkor civilization, cultural heritage, national products, and Cambodian tourism potential to the Chinese and international markets through digital technology. They also requested support from the Ministry of Tourism to promote the implementation of these projects more effectively and successfully.
At the same time, the Minister encouraged the continued development of digital tourism applications to be more efficient and user-friendly, and asked the company to continue to publicize the actual situation in Cambodia, which continues to maintain peace, stability, security and safety, which is a strong foundation for the development of the tourism sector and attracting international tourists and investors, under the wise leadership of Samdech Techo Hun Sen, Prime Minister of Cambodia, who considers the tourism sector to be the backbone of promoting national economic growth.
It should be noted that X Capital Investment was established in 2023 with a focus on investing and developing projects in the cultural, tourism and digital sectors. The company is currently implementing three priority projects, including Angkor Smile Exhibition, Cambodia National Shop and Angkor App, which aim to promote Angkor civilization, cultural heritage, national products and Cambodia’s tourism potential to the Chinese and international markets. The first Angkor Smile Exhibition, held in Beijing, attracted over 7,000 visitors and reached over 2 million Chinese people through a digital campaign that showcased the potential for expanding the tourism market and promoting Cambodia’s reputation in China.
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