Phnom Penh: After the introduction of a metaphor using the phrase “taking a frog out of a well” received great attention from the public, the Ministry of Tourism accepts all constructive comments to adjust the use of this metaphor to be more appropriate and comprehensive.
According to the press release on the participation of all for the Cambodian tourism sector on July 8, 2026, in order to promote the promotion of Cambodia’s cultural and natural tourism potential to the world more widely, the Ministry has introduced a metaphor using the phrase “taking a frog out of a well.”
After the use of this phrase, the Ministry of Tourism has observed that it has received great attention from the public, but there are also different interpretations and understandings of the original purpose.
Based on a spirit of openness, transparency, and listening to feedback from all quarters, the Ministry of Tourism would like to thank and accept all constructive feedback to adjust the use of the above approach to be more appropriate and comprehensive. This improvement will reflect the spirit of thinking together, acting together, and taking responsibility with the participation of all stakeholders in enhancing Cambodia’s reputation on the international stage to attract more and more international tourists and investors to Cambodia.
At the same time, the Ministry of Tourism would like to express its deepest gratitude to all stakeholders who have actively participated in promoting the tourism potential and promoting Cambodia’s tourism sector.
In line with the “One-Party System” approach and under the visionary leadership of His Excellency President Hun Sen, Prime Minister of the Kingdom of Cambodia, the Ministry of Tourism firmly believes that the continued unity and solidarity of all compatriots will be the driving force to push Cambodia’s tourism sector to achieve new successes for the greater national interest. And all citizens.
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