Battambang: Mr. Tep Asnarith, Undersecretary of State and Spokesperson of the Ministry of Information, emphasized that producing and broadcasting news does not rely solely on the techniques of writing or taking pictures, but also requires deep strategic thinking to respond promptly and effectively to the actual situation on the ground.
This statement was made on the occasion of his invitation to lead an orientation meeting on “Information and Public Opinion Work” for civil servants of the Battambang Provincial Information Department on July 16, 2026. The meeting was also attended by Mr. Chea Ly Se, Undersecretary of State of the Ministry of Information in charge of the Battambang Provincial Information Department, as well as many leaders and civil servants of the provincial information department.
Mr. Tep Asnarith recalled: “Producing information is a powerful propaganda strategy in highlighting and promoting all real work achievements in the province to inform the public. As the provincial information officer, the expert must have a clear strategic vision in managing the information battlefield and clarifying public opinion in a timely manner by reflecting actual progress, understanding the needs of the people, and adhering to professional ethics to protect the public interest.
At the same time, the spokesperson encouraged officials of the Battambang Provincial Information Department, especially the working group in charge of information and public opinion, to increase their proactiveness in preparing a clear content production plan and responding promptly to the trends in the digital society.
Furthermore, he urged officials of the Battambang Provincial Information Department to continue to pay high attention to public opinion work without being negligent, because fake news and social pollution can occur at any second. Rapid situation management begins with foreknowledge and constant preparation.
In addition, the spokesperson for the Ministry of Information encouraged the Battambang Provincial Information Department to strengthen collaboration with journalists both inside and outside the base to ensure the provision of accurate and professional news coverage with confidence. The timely and comprehensive provision of information by the authorities not only helps journalists perform their work, but also helps prevent the spread of false information that can lead to legal challenges.
On that occasion, Mr. Chea Ly Se, Undersecretary of State at the Ministry of Information and in charge of the Battambang Provincial Information Department, highly appreciated the efforts of civil servants in all departments, especially the Information and Public Opinion Department, who actively cooperated in combating false information with ill intentions that harm the image of the province and the leadership of the Royal Government. Such negative information was subsequently neutralized by accurate information.
Mr. Sovann Vitthiya, Director of the Battambang Provincial Information Department, accepted the recommendations of the ministry leaders to implement the work to achieve better results. He believes that this orientation meeting will provide additional knowledge and skills to civil servants to increase work efficiency and be able to respond to actual situations quickly and in a timely manner.
At the same time, the department will strengthen the effectiveness of its advertising work on its official social media such as Facebook and Telegram, as well as the National Radio of the Banana Plantation and the National Television of Battambang Province to become a reliable source of information for all citizens.
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