Phnom Penh: Mr. Huot Hak, Minister of Tourism, has highlighted that public-private partnerships are a necessary force in turning challenges into opportunities and promoting the recovery of the tourism sector.
Minister Huot Hak’s highlights Held at the progress review meeting of the Tourism Working Group (Group “B”) of the Royal Government-Private Sector Forum, which is an important mechanism to strengthen the partnership between the Royal Government and the private sector to jointly review progress, address challenges, respond to requests from the private sector, and identify key measures to restore and strengthen the resilience of the Cambodian tourism sector on August 4, 2026.
Speaking at the meeting, the Minister highlighted that the meeting was important and timely, especially in the context that Cambodia’s tourism sector is facing a significant decline in international tourists in the first half of 2026, affected by several challenges, including negative news and cybercrime, Cambodia-Thailand border issues, as well as tensions and wars in the Middle East, which have pushed up fuel prices and affected international travel.
In the context of the above challenges, Mr. Huot Hak highlighted that the Royal Government of Cambodia has been introducing a series of intervention measures to support the private sector. At the same time, public-private partnerships are a necessary force in turning challenges into opportunities and promoting the revival of the tourism sector.
Please note that the above meeting noted and highly appreciated the efforts of representatives of the state, private sector and all relevant parties. Which has achieved significant positive results with 22 measures fully implemented. The most recently implemented measures are 2 measures: (1) Development of the Kulen Mountain area as a natural tourism area, (2) Development of the green belt. The Ministry of Tourism and the Ministry of Agriculture, Forestry and Fisheries signed a Memorandum of Understanding on Cooperation to Promote the Green Belt in Tourism Areas and Strengthen the Efficiency of the Agricultural Production Chain on August 1, 2026.
At the same time, the meeting also reviewed and discussed 11 requests from the private sector, including: requesting visa exemption for target markets, a tourism development fund to build a brand and promote tourism abroad (Branding, marketing and promotion), raising the level of major national events to the international level and promoting them more widely, connecting domestic flights more easily from one tourist destination to another, creating a more favorable environment for investment and business in the tourism sector, and other requests. Meanwhile, the discussion also focused on the proposal to promote more direct flights from key destination markets, which requires in-depth discussions between tourism, civil aviation, airlines and the private sector.
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