Phnom Penh: Mr. Huot Hak, Minister of Tourism, said the “Business Tourism Forum 2026” is an important platform for promoting Cambodia’s tourism potential and investment opportunities, especially in Preah Sihanouk Province, which is experiencing rapid development in the infrastructure, services and hospitality sectors.
Mr. Huot Hak’s remarks were made at the official opening ceremony of the “2026 Business Tourism Forum” supporting the Preah Sihanouk Province Green Season Tourism Campaign under the theme “Promoting the Green Season Campaign, Visit Preah Sihanouk Province – Cambodia” on July 29, 2026.
The forum is organized with the following main objectives: (1) to promote the Green Season Tourism Campaign and the tourism potential of Preah Sihanouk Province and Cambodia, (2) to promote the connection between tourism and investment through business matching and investor meetings, and (3) to attract international tourists and investors, especially from the People’s Republic of China, to Cambodia during the Green Season Tourism Campaign. The international event also organized several side events, such as a matchmaking between 38 sellers and 28 buyers in the tourism sector, with an expected result of over 50% of deals, an exhibition of local products and 1-village-1-product products, as well as tourism sports events: Khmer boxing, beach volleyball, table tennis, etc.
On this occasion, the Minister said that Cambodia continues to maintain peace, political stability, security, and an excellent investment environment, which is a strong foundation for developing tourism and attracting foreign investment. At the same time, the Royal Government of Cambodia has also introduced several incentive measures to facilitate travel and investment, especially the visa exemption for Chinese people for 5 months during the 2026 Green Tourism Season.
The Minister stated that this forum is an important platform for promoting Cambodia’s tourism potential and investment opportunities, especially in Preah Sihanouk Province. Which is experiencing rapid development in the infrastructure, services, and hospitality sectors. At the same time, this forum is also an opportunity to strengthen cooperation between the public and private sectors to jointly promote the growth of tourism and the Cambodian economy.
In the grand atmosphere of organizing this important forum, the Minister has three main perspectives in participating in promoting the development of tourism and investment in Preah Sihanouk Province by 1. Continue to strengthen the partnership between the state and the private sector through close collaboration in solving challenges and creating a more convenient business environment in Preah Sihanouk Province. 2. Continue to expand the quality of services and diversify new tourism products to be ready to accept international tourists and investors, as well as pay attention to creating the province’s identity and storytelling to promote and promote the tourist destination more broadly. 3. Continue to promote Cambodia’s attractiveness as a safe tourist destination and the real potential of Preah Sihanouk Province to the world, especially the Chinese market.
The Minister firmly believes that through the 2026 Business Tourism Forum, many business agreements will be reached and the tourism potential will be promoted. and investment opportunities for Preah Sihanouk Province and Cambodia as a whole to the international market and encourage more tourist and investment flows.
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